What is Gift Aid?


Why is Gift Aid a great idea? 

Gift Aid is a great idea because it means you can increase your donation to charity by an extra 25% and it won’t cost you any extra. This additional income really does make a difference. Imagine if everyone added Gift Aid! That extra 25% on top of your existing donation goes a long way, so it’s a great idea to add Gift Aid to your donations if you are a UK tax payer. 

How does Gift Aid work? 

When a UK taxpayer kindly donates money to Pledge, tax has already been paid on that money. Therefore, we can claim this money back from HM Revenue & Customs (HMRC) at no extra cost to you! 

What do I have to do? 

In order to qualify for Gift Aid, you will need to be a UK taxpayer. Your donations will qualify, as long as they’re not more than 4 times what you have paid in tax in the current tax year. 

You need to make a Gift Aid declaration for the charity to claim for you. Luckily, when you sign up to Gift Aid through the Pledge website, you fill in a form that acts as a declaration. 

How exactly is Gift Aid calculated? 

Gift Aid is calculated using an amount equal to basic tax rate (20%) on the amount of the donation, plus basic rate tax paid by the taxpayer on that specific donation. 

For example: You give a gift of £100 to Pledge – we claim Gift Aid to make your donation £125. 

Former agency CEO launches ‘digital first’ charity

Mylo Kaye Pledge Landscape

Mylo Kaye has set up the charity to help the rising number of people living in poverty in Greater Manchester

Mylo, who ran a tech company for the past four years set up the charity this year, to help the rising number of people who are living in poverty, including the homeless epidemic facing Greater Manchester. The North West saw the most significant increase of rough sleeping this year, 39% more than in 2016. (1)

Once homeless himself, Mylo has combined his experience of living in hostels with that of his time in the tech industry to launch a ‘digital first’ charity, which will see the former tech boss helping those living in poverty using technology, and also sharing his technical expertise with other charities.

Explaining the reason why he’s decided to start a charity. Kaye said;

“Charity has always been something very important to me, I have supported numerous charities in Manchester over the years. Charities are vital to helping the city’s poor, and I can testify to this with the help that I received from a local charity when I was homeless, which was ten years ago this year.”

My charity, Pledge, will help those living in poverty. With my insight of being homeless, I’m in a unique position to see both sides of the coin. Pledge will also support the great work that other charities are also doing in Greater Manchester by providing our digital expertise around fundraising, including new technology which enables contactless donations.”

Pledge launches in September, and those interested in how to help the people of Greater Manchester living in poverty are encouraged to visit the website to find out more. pledgecharity.wpengine.com

1) Homeless Link, 2018. https://www.homeless.org.uk/facts/homelessness-in-numbers/rough-sleeping/rough-sleeping-our-analysis

Digital donations key to long-term charity fundraising success


A recent survey by the Institue of Fundraising found that 70% of charities surveyed reported a significant decrease in the percentage of donations given in cash since 2015.

The survey, which was a response to the government’s call for evidence on the future of cash and digital payments found “quite noticeable differences” in donation habits when looking at the age of donors. Some 75% of charities report that over the last three years they have noticed that 16-24-year-olds are less likely to give cash, which is unsurprising, compared to 39% of those aged 45–65+.

Stephanie Siddall of the Institue of Fundraising said:

“We’ve emphasised throughout that, with over 160,000 registered charities, there will always be a wide variety and range of experiences and priorities across the charity sector. Some charities are early adopters of new technology and have been integrating and embedding new digital and contactless payments as part of their fundraising activity. Others are more traditional – or have less ability to take on newer changes – and rely on cash collections and donations.”*

Whats interesting from the survey is that 16% of charities view digital donations as a threat, which means there is still room for improvement to educate and help charities embrace digital technologies.Digital donations key to long-term charity fundraising success

With the HM Treasury’s publication in the Spring Statement, the media gave a lot of attention to the possibility of 1p and 2p coins being removed from circulation. While I’m all for eliminating all things archaic, the recent ‘Global Cash Report’ by G4S reported an increase of 40% of cash in circulation in Europe last year.

Chief Executive of G4S’ Global Cash Division, Jesus Rosano, said:

“Cash remains fundamental in our day to day global economy. The evidence shows that contrary to popular opinion, demand for cash is growing in absolute terms and relative to GDP.

People trust cash; it’s free to use and readily available for consumers, it’s confidential, it can’t be hacked, and it doesn’t run out of battery power– these unique qualities continue to hold significant value to people living on all continents.”

While I don’t believe there to be an immediate threat to charities; actually, it shouldn’t be a threat at all, more of an opportunity. Charities should always be looking at ways to innovate, and in this case not waiting for cash donation usage to go to single digits, but look at what ways they can start tackling the issue head-on, today.

* Cash giving still adds up – Institute of Fundraising. https://www.institute-of-fundraising.org.uk/blog/cash-and-digital-payments

* G4S – World Cash Report. http://www.g4scashreport.com

Sleepout Manchester – How to raise homeless awareness the right way


]A sleepout a.k.a homeless sleepout, CEO sleepout, sleepout Manchester, is a great way to raise awareness for a cities homelessness and to also raise vital important funds for rough sleepers in your local city. We here at Pledge have been asked, What is the best homeless sleepout? Is it the best way to help and where to find the 2018 sleepouts?

Let’s get stuck right in.

Homeless sleepout’s, what are they and how do they work

Homeless sleepouts have been running in Greater Manchester and across the country for over ten years. Bringing large groups of charity supporters together to support the same cause is a wonderful thing, and it also helps raise local funds, for charities doing hands-on work in local communities.

The idea of a sleepout is that you choose a charity who is running a sleepout, (see out list further down) you raise money for the sleepout and on a particular day, normally when it’s not summer you sleep out in the cold with the rest of the charities fundraisers. You aim to get an experience of what it’s like to live on the street, albeit in a very controlled manner.

How to find a local sleepout in Manchester

There are numerous sleepouts in Greater Manchester, where all the money raised goes towards helping those people we see day-to-day in our city.

The best way to find a sleepout is to search Google, look for charities in Greater Manchester who operate sleepouts and ask friends who have taken part in one before.


When looking for a homeless sleepout in 2018/2019, do your research. We’ve put together a handy three-point checklist to help you.

– Attend a sleepout by local Greater Manchester based charities
– Ask for examples of where the money raised goes

If you know of a local charity who is helping fight our cities homeless challenges, either through a sleep out or not and would like us to us know, get in touch using our contact page.