What is Gift Aid?


Why is Gift Aid a great idea? 

Gift Aid is a great idea because it means you can increase your donation to charity by an extra 25% and it won’t cost you any extra. This additional income really does make a difference. Imagine if everyone added Gift Aid! That extra 25% on top of your existing donation goes a long way, so it’s a great idea to add Gift Aid to your donations if you are a UK tax payer. 

How does Gift Aid work? 

When a UK taxpayer kindly donates money to Pledge, tax has already been paid on that money. Therefore, we can claim this money back from HM Revenue & Customs (HMRC) at no extra cost to you! 

What do I have to do? 

In order to qualify for Gift Aid, you will need to be a UK taxpayer. Your donations will qualify, as long as they’re not more than 4 times what you have paid in tax in the current tax year. 

You need to make a Gift Aid declaration for the charity to claim for you. Luckily, when you sign up to Gift Aid through the Pledge website, you fill in a form that acts as a declaration. 

How exactly is Gift Aid calculated? 

Gift Aid is calculated using an amount equal to basic tax rate (20%) on the amount of the donation, plus basic rate tax paid by the taxpayer on that specific donation. 

For example: You give a gift of £100 to Pledge – we claim Gift Aid to make your donation £125. 

Former agency CEO launches ‘digital first’ charity

Mylo Kaye Pledge Landscape

Mylo Kaye has set up the charity to help the rising number of people living in poverty in Greater Manchester

Mylo, who ran a tech company for the past four years set up the charity this year, to help the rising number of people who are living in poverty, including the homeless epidemic facing Greater Manchester. The North West saw the most significant increase of rough sleeping this year, 39% more than in 2016. (1)

Once homeless himself, Mylo has combined his experience of living in hostels with that of his time in the tech industry to launch a ‘digital first’ charity, which will see the former tech boss helping those living in poverty using technology, and also sharing his technical expertise with other charities.

Explaining the reason why he’s decided to start a charity. Kaye said;

“Charity has always been something very important to me, I have supported numerous charities in Manchester over the years. Charities are vital to helping the city’s poor, and I can testify to this with the help that I received from a local charity when I was homeless, which was ten years ago this year.”

My charity, Pledge, will help those living in poverty. With my insight of being homeless, I’m in a unique position to see both sides of the coin. Pledge will also support the great work that other charities are also doing in Greater Manchester by providing our digital expertise around fundraising, including new technology which enables contactless donations.”

Pledge launches in September, and those interested in how to help the people of Greater Manchester living in poverty are encouraged to visit the website to find out more. pledgecharity.wpengine.com

1) Homeless Link, 2018. https://www.homeless.org.uk/facts/homelessness-in-numbers/rough-sleeping/rough-sleeping-our-analysis